Imagine you’re trying to design the next viral product, we use cosmetics
You could just guess what people want (😴), OR you could get specific.
A Persona is basically a detailed profile of a fictional, ideal user (or customer) based on real data and research.
It's like creating a character for a roblox, but for business/design:
-
Name: "Amalia the Baddie"
-
Age: 12 years old
-
Location: Oak Park, IL
-
Goals: Wants to be actor, dancer and content creator. She loves shopping and getting the latest cosmetic.
-
Pain Points: The high cost of cosmetics and I always run out of it
-
Tech Use: Always on Instagram or you tube, prefers quick, visually rich content.
It's NOT a real person, but it represents the feelings, needs, and behaviors of a large chunk of your real audience.
